MIRYAM BRAND Book 30 minutes

Senior Product Marketing Leader · Cybersecurity · B2B SaaS

Senior PMM leadership. AI-scale execution.

I lead product marketing for complex cybersecurity products, from positioning and launches to sales enablement, competitive strategy, and analyst relations.

Drawing on more than a decade in enterprise software and cybersecurity, I use AI-enabled systems to scale execution while keeping strategy, technical judgment, and final decisions human.

Open to the right in-house leadership role and select fractional engagements.

Book a 30-minute conversation See the work
Miryam Brand
10+ yearsEnterprise software and cybersecurity product marketing
Led marketersAt Akeyless and Perimeter 81
5 product linesPortfolio-level PMM ownership at Akeyless
2× Gartner speakerSolo IAM Summit sessions, 100+ attendees each

01 · Where I add value

Senior PMM ownership across strategy, story, and execution.

I connect Product, Sales, Marketing, and customers around a clear market story, then build the systems and assets needed to execute it.

01

Product & market strategy

I bring customer, analyst, market, and competitive insight into product direction, packaging, positioning, and GTM.

02

Positioning & sales enablement

I turn complex products into clear market stories, practical enablement, and competitive guidance Sales can use.

03

Launches & scalable execution

I lead launches and campaigns end-to-end, then build reusable systems that help the team keep up with content and customer communications.

02 · Selected work

Senior PMM judgment, amplified by AI.

AI amplifies a broader PMM track record spanning product strategy, positioning, launches, sales enablement, and analyst relations.

Akeyless · AI-enabled PMM operating model

Rebuilding PMM around AI with a team of one

When the PMM team went from three people to one, I rebuilt the function around AI and maintained team-level output across five product lines.

3 → 1 PMM5 product linesFull-team output

Operating model

1 · InputsExpert insight and strategic direction

Product context, customer insight, and initial positioning came from me and Akeyless technical experts.

2 · ResearchAI-assisted market analysis

AI accelerated market and competitor research to pressure-test the story.

3 · ProductionTeam-scale content output

Once strategy was set, AI scaled customer content, demand assets, and sales enablement.

4 · ReviewSenior judgment before launch

I reviewed customer-facing work for accuracy, differentiation, and voice before launch.

Result: One senior PMM maintained team-level output across five product lines.

The model in practice

Product launch

For Certificate Lifecycle Management, I defined the story, differentiation, launch plan, and rollout; AI accelerated research and asset production.

Content engine

I turned one finance webinar into blogs, an infographic, social posts, and campaign emails with AI-assisted repurposing under my review. Webinar · Infographic

Messaging & product GPTs

I built messaging-grounded GPTs so Sales and Marketing could answer product questions and draft emails and social posts without drifting off-message.

Perimeter 81 · Product strategy & launch

Shaping security capabilities from concept to market

I worked on Firewall-as-a-Service and Secure Web Gateway from early product definition through launch, adoption, and demand generation.

Product definitionPricing researchLaunch & adoption
Product input

I brought analyst and market input into early product decisions and researched competitor packaging and pricing for Secure Web Gateway.

GTM ownership

I led positioning, messaging, enablement, launch planning, post-launch campaigns, and adoption tracking.

Outcome: Positive analyst response, tracked adoption, and demand-driving follow-on campaigns.

Across the portfolio

Analyst credibilityForrester ZTNA recognition at Perimeter 81 and KuppingerCole Overall Leader at Akeyless
Global GTMUS and European markets at Akeyless and Perimeter 81; US, Europe, and APAC at Ex Libris

03 · Method

Build the system, not just the asset.

I build reusable AI workflows around approved positioning, product knowledge, and human review, so execution scales without losing strategic control.

What stays with the team: messaging frameworks, prompt libraries, templates, custom GPTs, and workflow tools.

04 · Ways to work together

Two ways to bring senior PMM leadership into the team.

The same senior PMM ownership, either in-house or fractional.

Focused fractional engagements

For a defined problem without an ongoing commitment.

Launch takeover

4–8 weeks. Positioning, launch narrative, core assets, sales enablement, and rollout.

Messaging stack sprint

3 weeks. Positioning, persona messaging, objection handling, and reusable AI templates.

05 · About

A decade across enterprise software and cybersecurity.

I have more than ten years in enterprise software and cybersecurity, from global portfolio marketing at Ex Libris to PMM leadership for complex security products at Perimeter 81 and Akeyless.

I translate technical depth into clear market stories, practical GTM execution, and systems that scale.

06 · Start here

Bring senior PMM leadership and AI-scale execution into your team.

I’m open to the right in-house product marketing leadership role and select fractional engagements.

Book a 30-minute conversation Email me instead